The Crisis Strategy Lab — is an on-site, immersive workshop designed for in-house communications teams who value being prepared for every outcome.
This engagement draws directly on Clarion Communication's founder's experience responding to media and shaping communications strategy in high-pressure, real-world crises. From shaping communications in a war zone and across international assignments, to responding on behalf of a federal agency during earthquakes, hurricanes, and floods, Clarion knows public representation during a crisis.
The Crisis Strategy Lab intensive is about getting on-hands experience, building confidence, and strengthening readiness — so when a challenging moment arises, your team is prepared. You've trained for this.
What We Deliver
This is a 3-day, on-site, highly customized crisis simulation and strategy workshop, built specifically for your organization and industry.
Customized Crisis Scenario Design
- A realistic crisis scenario developed exclusively for your organization
- Tailored to your industry, operational realities, and risk profile
- Designed to challenge decision-making and coordination
Live Crisis Simulation (Days 1–2)
- Facilitated, real-time crisis exercises that simulate the pace and pressure of a real event
- Practice responding to media inquiries, internal communications, leadership alignment, press conferences, and public messaging
- Hands-on experience navigating uncertainty, competing priorities, and evolving information
- Supportive facilitation that emphasizes learning while pushing your team to exercise their speed and clarity
Leadership & Team Development
- Clear, rapid role definition during a crisis
- Guidance on internal decision-making structures
- Executive, C-Suite communications and spokesperson preparation
- Strategies for maintaining trust, credibility, and consistency under pressure
Crisis Communications Frameworks
- Development of a practical crisis communications plan outline
- Draft holding statements and initial talking points
- Message alignment guidance for internal and external audiences
- Tools your team can immediately adapt and use in the future
After-Action Review & Reflection (Day 3)
- Structured After-Action Review to reflect on performance and lessons learned
- Identification of strengths, gaps, and opportunities for improvement
- Practical recommendations for refining processes and preparedness
- Emphasis on growth, resilience, and continuous improvement
By the end of the Intensive, teams leave not only more confident — but with tangible tools and frameworks already in place.
Work With Us
Because when a crisis occurs, it's already too late to form a plan. This is not a paper-based course that gets filed away in a desktop folder. The Crisis Strategy Lab is a hands-on, fully immersive experience built to flex and test teams while coming away with real products to protect brand reputation.
Investment: $7K plus travel expenses.
