Clarion Communications Group is a strategic communications firm that helps organizations shape public perception, manage risk, and drive measurable impact in complex environments.

We specialize in operating where communications, reputation, and real-world outcomes intersect: from crisis response and public trust to brand visibility and audience engagement.

Founded by communications strategist Alexandra Hays, Clarion Communications Group brings together a senior-level team across military public affairs leadership, White House-level communications experience, award-winning visual storytelling, and enterprise-scale analytics, enabling us to deliver campaigns and strategies that are not only compelling but effective, resilient, and measurable.

Clarion partners with federal agencies, state and local governments, tourism and economic development organizations, and private sector companies navigating growth, change, or complex communications environments.

Leadership & Team Expertise:

Clarion Communications Group is powered by an integrated senior team that combines military-grade communications expertise, executive-level government messaging, award-winning creative storytelling, and enterprise-scale analytics. Led by founder Alexandra Hays, whose 20+ years of experience spans U.S. Army public affairs and federal crisis communications, the team includes a former White House communications advisor, an Emmy-nominated creative director and Army Videographer of the Year, and a data and analytics lead with nearly two decades of experience supporting major global brands. Together, this multidisciplinary team delivers communications strategies that are not only compelling, but precise, measurable, and built to perform in high-stakes environments.

Core Competencies:

Strategic Communications & Advisory:

   >Enterprise communications strategy development
   >Executive messaging and positioning
   >Organizational narrative and message architecture
   >Stakeholder engagement and alignment

Public Relations & Media Engagement:
‍
   >National and regional media strategy
   >Press outreach, releases, and media relations
   >Reputation management and thought leadership
   >Integrated PR and communications campaigns

Crisis Communications & Risk Management:
‍
   >Crisis preparedness training and response planning
   >Rapid-response messaging
   >Reputation risk mitigation
   >Incident communications

Brand Development & Campaign Execution:

   >Brand voice and positioning strategy
   >Multi-channel campaign planning and execution
   >Content and storytelling development
   >Integrated communications across PR, digital, and social

Executive Communications & Leadership Support:

   >Thought leadership and executive messaging
   >Board and leadership communications strategy
   >Media and communications coaching

Training & Organizational Readiness:

   >Crisis communications training and simulations
   >Media training for leadership teams
   >Communications workshops and policy development

Creative & Multimedia Production:

   >Video production and storytelling
   >Drone and aerial content capture
   >Visual campaign development
   >Digital content strategy

Data, Research & Performance Analytics:

>Audience segmentation and targeting
>Campaign performance measurement
>Data-driven communications strategy
>ROI analysis and reporting

Differentiators:

‍Mission-Driven Communications Expertise
‍Led by a former U.S. Army public affairs professional, Clarion Communications Group understands how to operate in high-stakes, mission-critical environments where clarity, accuracy, and timing are essential.

Senior-Level, Integrated Team
‍Clients meet directly with experienced professionals from federal communications leaders to award-winning creatives and enterprise-level data analysts.

Crisis-Proven Leadership
‍Clarion Communications Group brings real-world crisis communications experience from both military and federal civilian environments, enabling organizations to respond with confidence under pressure.

Data-Backed Strategy
‍Through advanced analytics capabilities, Clarion Communications Group ensures communications efforts are measurable, targeted, and aligned with client goals.

Full-Spectrum Execution
‍From strategy to storytelling to analytics, Clarion delivers end-to-end communications solutions.

Agile & Scalable Model
‍Clarion Communications Group provides boutique agility, allowing for rapid adaptation, cost efficiency, and tailored solutions across federal, state, and local engagements.

Past Performance
‍Clarion Communications Group has supported clients across:
>Federal and military communications environments
>Government and public sector organizations

Past projects have included:
A 3-part video series for the U.S. Geological Survey with social rollout, a multi-state photography campaign for the Army Reserve to be used for wraparound pillar ads in the Pentagon, and a photography campaign for the Ad Council’s “Don’t wait. Reach out,” Campaign for the VA.

NAICS Codes:
541820 – Public Relations Agencies
541613 – Marketing Consulting Services
541810 – Advertising Agencies
512110 – Motion Picture and Video Production
541189 – Other Services Related to Advertising

‍Company Information
‍Clarion Communications Group
Website: https://www.clarioncommgroup.com

Primary Service Area: Nationwide
Primary Contact: Alexandra Hays, Founder & Strategic Communications Advisor

‍Ideal Government & Corporate Use Cases
-Public affairs and strategic communications support
-Crisis communications planning and response
-Targeted and measurable public awareness and public trust campaigns  
-Award-winning content production and social media campaigns
-Executive communications and messaging development
-Communications strategy for major initiatives or policy rollouts
-Media engagement and reputation management
-Organizational communications training and workshops